My least favorite trend in the book blogging community.
What is click-bait you ask?
In the book blogging community it looks something like this:
Other than a brief description and a link to this book on Amazon there is no other information listed. No author and no book title. That my friends is click-bait and it’s a gross and slimy affair.
Why is click-bait bad?
My biggest peeve with click-bait is because it’s manipulating you to either engage in the post or click on an affiliated link
Look, I run a Facebook page and I get that organic reach is really REALLY hard to get. I’m lucky if more than 100 people out of 4k+ see my post. It sucks. It’s the worst. I hate it because I have no intention of boosting my posts for money. But using that as an excuse to justify using click-bait to work around is kind of a douche move. Especially when I’m not sure what the exact motivation of your wanting to reach an audience for. Is it because when they click on your affiliate link anything they purchase earns you a commission? I’m not against affiliate links (I have one too!) or bloggers earning money. Many of us use that for giveaways or website upkeep, but using it under the guise of click-bait is just bad news.
I hesitated posting this because I hate feeling like the blogger police. I believe that whatever one blogger chooses to post on his/her site is their business and if you don’t like it, you don’t have to follow. But didn’t the majority of blogs start out because they wanted to promote what they love? Why would I share a link and a description of a book I am loving, or interested in reading, if I’m not going to promote the author that wrote it or the title it’s under? It just doesn’t make sense to me. And I know I’m not the only one that feels this way.
What if a blog I follow does this?
One of the biggest ways that I’ve avoided click-bait in my newsfeed is by not following bloggers that participate in this practice. It seems harsh but I don’t want to feel as if I am just clicking your links or your posts so that you can make money. But maybe blog followers should ask bloggers to stop using click-bait in their posts. I think at least asking what book and author is being promoted to be stated in the comments or somewhere where a person can get that information WITHOUT clicking the link, isn’t that absurd to ask for.
I get that books and reading should be fun, and sometimes this community has a tendency to take itself seriously, but I don’t think it’s wrong to want to follow blogs that post with integrity. Maybe I expect too much of my favorite bloggers but you should too.